Concept & brand development
Developing business cases, concepts, brand positioning and marketing plans for hotels, clubs and wellness destinations. Supporting pre-openings and launches, and helping established businesses define their next chapter.
Independent strategy & creative advisory
NakaHouse
Together, we shape places
for wellbeing, connection
and belonging.
I work with you to bring concepts, brands and communities to life, creating places and experiences where people feel connected and well.
Let’s explore what we can build ↗Selected experience across leadership and consulting
Experience reflects my work across previous roles and consulting engagements.
01 / The practice
From first idea
to a thriving community.
From focused projects to ongoing advisory and fractional leadership, I work alongside founders, owners and teams to create and sustain places people value.
Wellness & longevity
Developing and evolving wellness concepts through practitioner insight, programming and relevant advances in longevity and technology. Helping spaces remain thoughtful, engaging and responsive to the people they serve.
Community & experience
Keeping spaces alive through thoughtful programming, events and retreats that deepen connection and give people reasons to return. Looking across the whole experience, from the member journey and technology to the everyday details that make a community work. Club reviews and audits help identify where that experience can grow.
Partnerships & collaborations
Connecting your vision with an extensive international network of speakers, brands, practitioners and cultural voices, built through decades of relationships. I develop and manage collaborations that bring fresh perspectives, distinctive experiences and lasting value to your community.
Leadership & team development
Working alongside your team through ongoing advisory, fractional leadership and mentoring. Supporting senior membership and events leaders to create exceptional experiences and sustain them over time.
02 / Tanya Watia, founder
About me
I bring decades of experience across technology, telecommunications, hospitality and wellness, including senior leadership roles at Soho House, Six Senses and COMO. My career spans America, Europe and Asia.
I help owners and leadership teams turn ideas into viable businesses, from business cases, concept development and marketing plans to hotel and club pre-openings. I also support established businesses through ongoing advisory, fractional leadership and mentoring senior teams.
Partnerships and experiences are central to my work. I draw on an extensive international network of brands, speakers, practitioners and cultural voices to develop collaborations and programming that bring a concept to life, deepen relationships and keep communities engaged.
Alongside this commercial and creative background, my work as a wellness practitioner informs how I develop wellness and longevity concepts, connecting the business opportunity with the needs of the people they serve.
Connect for relevant project experience ↗03 / The heart of Naka House
What’s at the heart
of it?
Naka comes from Nakakubo, my Japanese family name, and speaks to the idea of “within”. Rooted in my Japanese and Finnish heritage, Naka House is a personal name for the way I work.
I start at the heart of a concept: the conviction behind it, what makes it worth building and what it could mean to someone. Then I look to the people it will welcome. What matters to them? What would make this a place they feel part of?
That connection between inner purpose and lived experience shapes the work, from the business behind a place to the feeling of walking through its doors. House brings it together: room for people, ideas and relationships to grow.
A conversation is a beginning
What could we
build together?
A new concept. A place taking shape. A community ready for its next chapter.
tanya@themutualism.com ↗